I really like your post and your point of view on mental addiction in the use of social media. Sometimes, we don’t recognize that we are really addicted and it becomes hard to solve such a problem without acknowledging its existence. This post is an advice to social media users that,  although social media play a great role in human communication and interaction, prudence, diligence and moderation should not be underestimated. Thank you for your sharing.




The Great Twitter Scavenger Hunt

1.School Spirit 

2. Hangout spot 

3. Professor on Campus 

4. Students on Campus 

5. Academic Excellence

6. Scenic point


7. Little known fact 

8. Fanatic fans

9. Extracurricular Extravaganza

10. Final unique tidbit of information









content-marketing-for-professionals-strategyIn this modern world, social media are changing the life style of the people in a way the world has never experienced.  This post includes  a list of social media  which I currently use, how I use them and the type of device I use. The post also explains about the rationale and the purpose of using such social media. As it is going to be explained,  some social media are missing some important functions which need to be improved. This post will also reveal my favorite social media, which I use mostly in my daily life.

With regards to the list of social media, I use  You Tube, Tweeter,  Google+ and WhatsApp. I use them by reading posts, by sending messages,  by exchanging views and by sharing  experience and ideas with other people all over the world.

With regards to why I use them and for what purpose,  in line with the general use of social media,  I use social media for academic reasons, to create and maintain social connections, to learn from others, to get updates, and for recreational purposes. Through social media, it is easy for people to interact and to create new relationships. Academically for example, I most of the time use You Tube video to get various tutorials in Infographic designing, in introduction to visual communication, on how to use other social media not familiar to me such as Facebook, Instagram, Pinterest, LinkedIn, Tweeter etc, and to understand some nonfiction books displayed in movies.  This is an easy way of studying because it facilitates a good assimilation of the material by combining both theories and practices. Also, through You Tube, I get  speeches of different world celebrities,  which help me to enrich my skills in public speech. In addition to that, I get a deeper knowledge of the world, by watching some You Tube video reflecting people’s culture and life in general.

Image result for pictures of people lying in social media

What I find missing from my favorite social media is the aspect of authenticity. This is an important component in social media. In You Tube for example, it is hard to understand if a given information or events is true or not. It is not easy to determine the genuineness of the materials posted in You Tube. Yet, in WhatsApp, the profile picture and status are exposed to any one who has a contact number and such picture and status can be used at any time and can be manipulated  any how without the owner’s consent.

Lastly, the social media I use most are YouTube and WhatsApp. YouTube is used,  as explained above,  as a tool to facilitate my studies and WhatsApp is used to communicate with more than 200 members with whom I interact.


“Everything you post on social media impacts your PERSONAL BRAND. How do you want to be known?” -Lisa Horn

I like the comment done by Natalie on how everything you post on social media impacts your personal brand. This is true because what you post reflects your inner self, your feelings, your inclinations,  your likes or dislikes or your behavior. In short, anything you post reveals your being and has an impact on your intrinsic or extrinsic personality either positively or negatively. I therefore grasp this post as an advice to bloggers that, whenever we make a post,  we need to remember that any post is not an end in itself but rather it has various effects one of which is on our personal brand.


 Public Relations? “Harass them until they do what you want.”


I really like this post. It depicts the real situation at field. Public relations practitioners and the members of the media are interdependent and complementary. Public relations practitioners need media to update the audience and to make their dealings reach to a large number of people. Likewise, Media professionals need Public relations practitioners to feed them with relevant stories and news, every day. So, in addition to the lack of trust between the two groups, I find also a conflict of interest as another barrier in their relationship. However, since they share a meeting point in terms of goals and audience, their relationship can be mutually beneficial through honesty and continuous communication.


This post is a result of an insight from a post by Randy Brasche. What I liked most in this post is on how the blogger has vividly demonstrated on the power of  modern communication technology to fuel a crisis to unpredictable level and how the same technology can act as a solution to the crisis itself. This is a call to companies and organizations to remain alert and modernize their crisis communications plans. However, this post has left much to be desired especially when it comes to other means which can be applied to find a solution to a crisis. Depending on the nature of the crisis, a combination of various strategies can bear more fruits rather than relying on one strategy.

I therefore put forth “Public apology” as one of the effective antidotes, which can be applied in managing a crisis.

Public apology is an act of acknowledging failures resulting from a public scandal by a company or organization, which affects the public interest. It is a sincere sorry to what happened, a sign of concern and accountability to the effects of the scandalous action or event.

What is to consider most is to be honest enough and avoid covering up the truth behind the cause of the crisis. In some instances, attempts to conceal the evidence of the error and wrong done to the public by the company or organization end up in being interpreted by the public as spinning, thus making the issue more complicated.

However, public apology  requires natural skills in addition to Public relations skills. So, the right choice of a right speaker is also an important aspect.  If not well done, it worsens the situation and thus causes more harm to the company or organization. A well planned public apology includes among other things, some key aspects such as sincerity, transparency, responsibility on the harm caused by the company or organization, humility and readiness to make restitution to alleviate the virulence of the crisis to the public.

Apology helps to rebuild the name of the company and regain its reputation. It should be timely and wholeheartedly. Superficial public apology can create more crises and can hardly revive the lost trust of the public towards the company or organization. If the harm was so devastating, rebuilding of the company by  changing its name, its logo and by  restructuring of its leadership, etc can be, in some extreme cases, a good resort. It is always the role of Public relations department to be proactive in screening any potential blunder which can create a crisis.

Image result for photos of bankrupt company

In short, since any crisis is harmful to the well-being of the company or organization and can lead to its downfall, it is good to keep in mind that, the costs for prevention are affordable compared to the costs for remedy.

How Big Data Will Modernize Your Crisis Communications Plan



Image result for the beauty of africa

This is an evaluation of a post from one blog on Africa as the best continent.  I have been attracted by this post because it portrays and reveals the untold truth of Africa and its beauty. In fact, most of the blogs do not really reveal such an amazing story. Africa is mostly described figuratively as a dark continent, or as a hopeless continent. Such outlook creates a stereotype in people’s minds, of a continent in which all things are falling apart. Issues which are mostly posted or reported are mainly bad events or situations  such as wars, natural calamities, deaths, hunger, ill health, corruption, violence, poor education, diseases, etc as if such problems together make up what the continent is and nothing good can come from Africa. Such portrayal overlooks the good landscapes, cultural values, good historical sites and its richness in wild life including some animals which are only found on African continent.

Sometimes, there is a tendency of perceiving Africa as one country. This is really another aspect people need to know.  Africa is the biggest continent of the world after Asia, with around 11,677,239 square miles. So, talking of Africa as one country or associating the problems of a given country of Africa as the problems of the whole continent is not a good way of portraying the continent. Every country is unique and different. It is like using the statistics of increased violent crimes of one country in Europe for example, to portray the image of the whole Europe. Such assessment leads to the fallacy of generalization.

On the other hand, although the post portrays the untold story about Africa, I am not interested by the fact that this post is one sided. In any society, there are good things and bad things. This is undeniable fact. Every continent has its own beauty, but also has its own dark sides. So, the post does not show what is not good in Africa as a continent.  However, this post might be in line with the blogger’s intention of creating public awareness on what is not said about African continent.

Yet, the post could be accompanied by some visual images to make the message live.

Apart from that critique, I have learned from this post about the art and style of conveying a message to the point that one gets a pictorial image of what is being explained.

Image result for the beauty of african landscape photography