I really like this post. It depicts the real situation at field. Public relations practitioners and the members of the media are interdependent and complementary. Public relations practitioners need media to update the audience and to make their dealings reach to a large number of people. Likewise, Media professionals need Public relations practitioners to feed them with relevant stories and news, every day. So, in addition to the lack of trust between the two groups, I find also a conflict of interest as another barrier in their relationship. However, since they share a meeting point in terms of goals and audience, their relationship can be mutually beneficial through honesty and continuous communication.